"Why aren’t more scenes structured in this way, allowing a sound idea to influence the creative decisions in all the other crafts? One reason is that we, and the directors we work for, are used to thinking of sound as icing on the cake. The last thing in the process. The best sound is baked into the cake beginning in pre-production, from the earliest…. possible…. time." [Randy Thom, 2013 Designingsound.org article] - see the Cinema of Noise page for more information.